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Marketing Research by Imad B. Baalbaki,Naresh K. Malhotra,Nada Nasr Bechwati Book Summary:
While there are numerous textbooks available on marketing research, none consider the topic from an Arab perspective. Until now. The adapting authors have created a series of practical examples and case studies from the Arab region to complement the global perspective of the original edition. The book contains coverage of Arab-specific environmental factors that affect the conduct of marketing research in the region, including legal, political, economic, cultural, and social--back cover.